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Why Most companies changed their business from retail to e-commerce?

 

Why should your company have an e-commerce?

Global e-commerce jumps to $26.7 trillion, fuelled by COVID-19

 

The whole world is affected by the coronavirus pandemic, many companies faced a huge loss, and many people lost their jobs, and lots of industries started to disappear.

How the different industries affected by the coronavirus pandemic?

As the quarantine continues, we see fundamental shifts in consumer buying behavior and media consumption. Consumers are now focusing on essentials, such as health & hygiene products; and saving money has become a priority.

So, Here comes the advertising and marketing role, all companies & brands began to invade the e-commerce industry, everything became online, from groceries to medications and doctors’ appointments, of course in addition to all other online services.

Many brands advertise digitally to raise brand awareness, increase their profits and build loyalty towards the brand, using media suitable to each goal. In general, small- and medium-sized companies depend more on channels that drive customer engagement. However, global brands, run multiple campaigns, including value-based digital marketing campaigns.

 

Corona Virus pandemic caused advertisers to rethink the type of campaigns to create. Like focusing on more spending: in a survey, advertisers reported that winning the customers is now their main and major priority, and other consumer categories are also adapting in the marketing strategies.

So, nowadays media such as TV became number two in their priority list.

 

And when it comes to gain a share in the market, consumers engagement through e-commerce is the main goal for all industries. Brands now use the power of their online presence to attract and engage with potential consumers online ,they drive them to marketing and advertising track, whether by paid ads, blogs, email marketing, or other ways for digital leads generation.

But after covid-19 the rule has changed, and intelligent brands can use all digital platforms to their advantage.

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