Social Media Advertising is now the main driver for providing revenue for businesses, why?
-57% of online shoppers will follow a brand to stay up to date about new products
-Over 53.6% of the world’s population uses social media for more than 2 hours per day
-54% of social media browsers look for products to purchase online
To choose the right platform, it’s important to understand your demographic
Each social media platform has various demographics and interests.
And you choose your suitable social media platform according to your audience:
is used for a wide audience to connect with old friends and interest groups
Is mainly for influencers who have grown a wide network of followers
Is a wide range of videos on different topics
Works the best when reaching out to businesses and B2B transactions
A microblogging network of quick messages to get the news out to the public
Works the best with a younger audience that uses Snapchat for messaging
Females mainly use this platform on family, travel, food, and so on
Is for the younger generation, that uses audience and video clips to engage audiences
Make sure to match your own audience with the social media platform and by which you can match your content plan.