Events are certainly a multi-benefit tool, and its potential for use in business operations is very broad. This is the only tool with a significant advantage over other marketing activities that can be widely used and channeled to external clients as well as to staff, business partners or internal suppliers.
Increased brand and product awareness:
If you’re looking to build your own brand, the Event Marketing is one of the most effective ways to show your brand to the world. Indeed, a study of the impact of Events showed that 93% of consumers felt that Events had a greater impact on them than television ads.
Generating New Clients
One of the main reasons for bringing Event Marketing into your plan is to generate new clients. This is an opportunity for you to target multiple members of your audience in one place.
Offering new products and services to your customers
It gives you an opportunity to engage your clients in a very personal way and it’s also an opportunity to introduce them and educate them about your products and services. In an IVACK study, 98% of users said they felt more inclined to buy a product after attending Event.
Enhancing client loyalty
Remember, events have to affect customer retention and loyalty to the company whether it’s a company conference or a product launch, you have to ensure that your clients or employees are having a good time. Don’t be afraid to have a little fun in a simple company show.