The marketing world is dynamic and constantly changing, in trends, technology and tactics, and that is why it is important for your business to keep pace with new developments in the industry in order to remain competitive.
The COVID-19 crisis has largely created more work for advertising agencies. More than 50% of the marketing leaders surveyed said they were busier than ever in the aftermath of the crisis.
-Video projects have the longest average project reviews turning around the time of any kind of media, taking about 65 days to complete.
-96% of the most successful content marketers say that marketing content has helped them build credibility and trust with their audience.
-95% of buyers of services and products admit that they view content as a reliable sign when evaluating a business.
-51% of shoppers say they use Google to search for a purchase they plan to do online.
-93% of marketers who use video say it’s an important part of their marketing strategy.
-94% of video marketers say that video has helped increase users’ understanding of their products or services.
-79% of video marketers use Facebook as a video marketing channel.
-18% of marketers currently use Facebook Groups
-More than 100 million people use Facebook Watch every day.
-There are 8 million active advertisers on Facebook, the vast majority of whom are small and medium businesses.
-According to a 2020 survey, 43% of LinkedIn members were female and 57% were male.
-94% of Facebook’s advertising revenue is generated through mobile.
-33% of marketers use paid advertising to raise awareness of their brand.
-68% of marketers stated that paid advertising was critical to their overall marketing strategy.
-95% of video marketers say video has helped increase users’ understanding of their products or services.