In 2020, the world gained an additional 93 million mobile users, leading to a potential 93 million customers who may use their smartphones to search for and buy products online.
As the digital marketing continues to evolve, marketers continue to find new ways to reach their audiences.
Recent developments in digital marketing include:
The use of video has become necessary for your marketing plan:
-Video is the fastest growing form of content from YouTube to Ticktock, people consume video content in larger quantities.
-It’s easier to see a short video than to read a long article.
And according to the latest studies:
84% of people were convinced to buy a product or service after watching the brand’s video, which is why more marketers are investing in video marketing.
In 2020, 92% of marketers said that video content was an important part of the content marketing strategy, up from 78% in 2015.
Lack of focus on a single marketing channel:
Your customers want comfort and easy access to your products, they want to be able to interact with the brand wherever they are, and that means your marketing needs to reach them on the channels that they frequent, and you need to be in all the places where they’re located.
Companies that provide customer service through multiple Social Media channels hold up to 89% of their customers while those that do not hold only about 33%.
Development of a marketing plan based on accurate data:
The most successful marketers check their data to better serve their customers, and businesses get more data than ever before, which gives you access to an incredible amount of consumer insights that can be used to guide business strategies on your digital marketing plan.
Your marketing data can tell you:
-How much traffic you get on your site, how long they keep on your site, how many pages they visit.
-What products or services are sold better than others?
-How effective your marketing campaigns are in attracting new customers?
-How many clients do you keep and how many clients are missing over a certain period of time?
-Your clients’ satisfaction levels and areas where they’re happy or unhappy.
Focus on customer privacy
Security violations and data leaks have put consumer privacy and security in the spotlight in recent years.
When customers’ private data is disclosed, their trust in your company is compromised and can be difficult to recover.