What is a buyer persona?
A buyer persona is a profile that is research-based and depicts your target audience.
Buyer persona describes who is your ideal audience and customers, what their days are like, the challenges they face, and how they make decisions.
It’s very common to have multiple buyer personas for your business, so if the end-user of your product needs to gain the approval of others before making a purchase decision, each individual involved in that decision is a separate persona, that has different criteria for evaluating your product or service, and you’ll need different strategies to address those different audiences
Why is buyer important for your digital marketing plan?
It makes it easier for you to create your content, messaging, product development, and services to meet the specific needs, behaviors, and concerns of the members of your target audience.
A buyer persona helps you in understanding your audience and prospective customers better.
To build a strong buyer persona, it must be based on market research as well as insights you collect from your actual customer base
Developing buyer personas enables you to target or personalize your marketing for different segments of your audience.
Digital marketing can use buyer persona to build effective marketing strategies when creating content marketing strategies.
Personas help to focus keyword research efforts and are used as references when crafting copy. They can also help in the identification and prioritization of promotional activities